Strategic UGC
that builds trust, resonates & drives conversions
By Zahidah, a former agency Digital Marketing Specialist turned UGC Creator with over 4 years of direct-response marketing experience
Dear brands
and business owners,
My name is Zahidah and I am a UGC creator.
I spent the past year delving into UGC. Since I started, I've helped more than 20 brands build trust and drive conversions with direct-response UGC.
Marketing is my passion. I spent three years training in direct-response marketing at Ice Cube Marketing previously. I wrote many landing pages, ad copy, and managed Facebook and Google Ads for over 30 SMEs in Singapore.
I loved what I was doing, and I may start my own ads agency one day.
For now, I love blending creativity and storytelling with direct-response copywriting in UGC ads for your brand or business—so that:
They resonate with your target audience or ideal clients.
They build social proof; thus, there is trust in your product or service.
They drive your audience to make a purchase or inquiry for your products or services.
Over the last year, I improved my writing for short-form videos and honed my content creation skills, so that you’ll get more engaging, converting video ads when you hire me as your UGC creator.
I would love to work with you and help drive conversions for your business, so let’s get in touch! 🙌
Past Clients
I’ve Worked With
What Brands Say After Working With Me
Why Choose Me as Your UGC Creator
✨
Why Choose Me as Your UGC Creator ✨
Digital Marketing Experience & Skills Tapped Into UGC
With years of experience in direct-response marketing, I approach every video with a clear goal: drive conversions. From research and ideation, to scripting, filming, editing, and finally, delivering — I use my knowledge of buyer psychology and direct-response copywriting, to produce UGC ads that resonate and convert.
Diverse & Unique Representation For Your Brand
Featuring real, diverse creators helps your brand feel authentic, inclusive, and trustworthy. As a Hijabi Malay Muslim Singaporean woman, I offer a face and voice that many mainstream campaigns miss — helping your brand reach overlooked audiences and build connection with people who actually see themselves in your story.
Deep Consumer Insight from the Inside
As a busy mum of two young boys, I create videos from lived experience. I understand what buyers like me actually care about, and what gets our attention and trust. That means more relatable messaging, stronger emotional pull, and a higher chance of increasing sales or leads for your brand or business.
Welcome to
Zahidah’s UGC Portfolio
Home & Living
Showcase+
Stainless Steel Kitchen Cabinets
Gain City
Mega Store Showcase
Gain City
Super Brands Sale
Gain City
Aircon Subscription
Somme
Mattress
Floorrich
Vinyl Flooring
Urban Company
FoamJet Aircon Servicing
Family
Rafayet Studio
Silkscreen Painting Class for Kids
Nino Nana
Baby Diapers
Bayshop
Latex Mattress
Health & Wellness
Moom Health
Sleep Supplements
Zenyum
Clear Aligners
Talico Al-Honey
Sidr Honey
Talico Al-Honey
White Honey
Beauty & Skincare
Sabbatical Beauty
Facial Moisturiser
Skin Belief
Facial Salon
Brixx Derma
Skincare Device
Food & Beverage
Durian Laris
Durian - Hidden Gem
Durian Laris
Durian - Faceless
Durian Laris
Durian - Street Interview
Tanamera Coffee
Cold Brew Coffee
Lifestyle & Productivity
Blendemm
Blender Bottle
Euvella
Reed Diffuser
Absofresh
Towels
imhero Planner
Productivity Journal
Tech & Apps
Werk SG
Job Platform App
Werk SG
Job Platform App
Werk SG
Job Platform App
Werk SG
Job Platform App
My UGC Rates
& Services
🚀
Ad Tester
Test what actually converts before scaling your ad spend.
This package gives you 3 high-performing UGC videos, each with a distinct angle — designed to uncover which messaging, hook, or structure drives the best performance. Perfect for brands validating new offers or campaigns, this lets you test before scaling with confidence.
What’s included:
3 x 35–45 sec direct-response UGC videos
3 distinct ad angles
1 round of revision per video
30-day paid ad usage rights per video
$850
📅
Content Calendar Retainer
Stay campaign-ready all year with monthly, conversion-focused UGC.
Designed for brands who want consistent content aligned with key promos, product launches, and seasonal offers — without the last-minute scramble. This package gives you one direct-response video per month, tailored to match your campaign calendar and keep your ad account active with relevant, ready-to-run content.
What’s included:
6 x 35–45 sec direct-response UGC videos
Delivered monthly over 6 months (1 per month)
Tailored to your key campaigns, offers, or promotions
1 round of revision per video
30-day paid ad usage rights per video
Priority scheduling each month
$1,620
🔁
Quarterly
Ad Retainer
Get consistent, high-performing UGC every month without repeating the onboarding process.
This 3-month retainer gives you 9 videos (3 per month) to support your paid ads or organic content consistently. Ideal for brands who want to maintain creative momentum without ongoing coordination — you’ll lock in your production slot and receive fresh, scroll-stopping content every month.
What’s included:
9 x 35–45 sec direct-response UGC videos
Delivered as 3 per month over 3 months
1 round of revision per video
30-day paid ad usage rights per video
Locked-in production slot for 90 days
$2,340
🎬 Adhoc Video:
SGD$300/video
One direct-response UGC video (35–45 sec) — great for testing offers, retargeting warm leads, or filling content gaps. Includes 30-day paid ad usage rights.
⏳ Extended Ad Usage:
20% of base rate per 30 days
Keep your top-performing videos live for longer. Extend paid ad usage rights for just SGD$60/month per video — no need to reshoot content that’s already converting.
📢 Whitelisting Access:
20% of base rate per video/month
Run ads through my TikTok or Meta handle for enhanced credibility and performance. For just SGD$60/month per video, you can leverage creator endorsement to increase CTR and social proof.
✍️ Scriptwriting Only: SGD$150/script
Get a ready-to-use direct-response script (up to 45 sec) built to hook your audience, drive action, and boost conversions — even if you’re producing the video in-house.
My Process Timeline
This is what you can expect working with me for your upcoming direct-response UGC videos. Final delivery takes about 10 business days after payment is made.
🗣️ Discovery Call
We align on your brand goals, target audience, content needs and expectations.
💡 Ideation
You’ll get a few tailored content concepts built around your campaign goals, buyer psychology, and product USPs.
💰 Invoicing
Once you confirm the direction, I’ll send over the invoice. Your production slot is officially locked in after payment.
🔍 In-Depth Research
I study your brand, competitors, and customer behaviour to ensure messaging is relevant, relatable, and engaging.
✍️ Scriptwriting
I craft a direct-response script structured to grab attention, address objections, and drive actionl
✅ Script Approval
You’ll review the script and request any tweaks — so we’re fully aligned before filming begins.
🎥 Filming
I shoot and edit the content based on the approved script, integrating your brand tone and campaign objectives.
🛠️ 1x Revision
You’ll get a first draft with 1 round of revision included — to polish delivery, pacing, or visuals if needed.
📦 Final Delivery
Once approved, your video is delivered in HD format, ready to upload for paid ads or organic use.
Ready to work together?
Fill out the form below to book a 30-min discovery call, ask a question, or get started on your next campaign. I take on a limited number of clients each month to ensure quality and turnaround — so let’s chat early if you're planning ahead.